Get hyped and relive with Spotify Stages

Spotify Stages is a newly established team that oversee's Spotify-owned concert promotion and ticketing.

I joined as the lead product designer to drive bespoke experiential design efforts. For our promoted shows I coordinated the. design and development of a unique microsite allowing fans to get hyped before the event, and discover ways to engage and support the artist afterwards.

Role: Sr. Product Designer

Duration: Q2–Q3 2023

Context

Spotify Stages was established as team with the goal of elevating Spotify to a top-tier promoter for touring artists. Our mission was to unify a multifaceted industry by leveraging our technology to cater to the diverse needs of venues, promoters, and ticketing services. I took on the role of lead designer, driving initiatives that harmonized product experiences with the immersive design of our featured shows.

Bridging digital & physical solutions

Our objective was to push the boundaries of what our users expect out of Spotify. Correlating disparate experiences (audio, merch, media) to create a comprehensive story of what Spotify can offer fans before, during, and after a night out at one of our concerts.

A prototype for a place to get hyped and relive

Utilizing current offerings such as artist playlists, 'blends,' merchandise integrations, and other features to generate excitement for the event. Post-event, employing content capture, artist communications, and setlists to allow fans to relive their experience.

Emphasis on a visual experience

In terms of art direction our focus was on creating a natural environment for imagery and live photography to sit in, with soft, subtle gradients to emulate stage lighting.

Modular content

Each promoted show had a number of variations in terms of what artists and their teams were able to provide into this experience. It was important to create a modular system that would adapt to the needs of each promoted concert.

A design system

On top of being modular, for implementation purposes it was equally important to have a design system that could adapt to the various branding and photography elements that came from each artist. Thus a number of color theme variations were made to support a number of styles.

Entry points