Spotify has committed to invest in live (concerts) as a new market to explore thus expanding product initiatives and revenue opportunities. Discovering concerts on Spotify is an underserved feature that gives measurable value to listeners as it relates to artist engagement.
My role as the lead designer was to improve the discoverability of the concerts feature, and to create a north star UI redesign that would harmonize with the broader Spotify ecosystem.
Role: Sr. Product Designer
Duration: 2020–2023